Franchise At Fault

Franchise With At Fault

The Next Generation of Eatertainment Starts Here.

At Fault is more than a pickleball club. It’s a full-scale sports bar, restaurant, social playground, and competitive hub — all under one roof. From chef-driven food to pickleball, darts, arcade, mini-bowling, and live events, we deliver a turnkey, high-margin experience guests can’t find anywhere else.

Now, we’re opening the doors for partners who want to bring this energy to their own city.

⭐ Why At Fault Works

At Fault blends the four fastest-growing industries in hospitality into one experiential destination:

  • Pickleball — America’s fastest-growing sport

  • Eatertainment — High-demand social venues with strong off-peak revenue

  • Sports Bar — Premium cocktails, scratch kitchen, high retention

  • Events — Corporate, social, and league play

This isn’t a trend — it’s a shift in how people gather.

Our flagship location in Dallas has proven the model: high dwell time, strong membership adoption, repeat local traffic, and profitable event programming six days a week.

🎯 Who We’re Looking For

We’re selective. You should be:

  • An operator or investment group with hospitality, fitness, or real estate experience

  • Passionate about community-building, sports, and hospitality

  • Capable of developing a 15,000–25,000 sq ft space (or converting an existing box)

  • Prepared to invest in a multi-revenue-stream venue

  • Ready to create a local clubhouse that brings people together

If that sounds like you — we’d love to talk.

🧩 What You Get as a Franchise Partner

A Proven Operating System

  • Full turnkey playbooks for FOH, BOH, court operations, staffing, and daily ops

  • Membership, clinic, and league systems already proven in market

  • Menu development by Chef John Franke, one of Texas’s most respected culinary creatives

Real Revenue Diversification

At Fault isn’t one business — it’s six:

  1. Pickleball Court Rentals

  2. Memberships

  3. Food & Beverage

  4. Leagues & Clinics

  5. Corporate & Private Events

  6. Pro Shop & Merch

This combination drives stability and minimizes seasonality.

World-Class Brand & Marketing

  • Done-for-you digital marketing templates

  • Ongoing SEO + Google Ads guidance

  • Social content frameworks

  • National partnerships

  • Branded design system, signage, merch, and uniforms

Technology & Automation

You’ll get support for:

  • Podplay integration

  • Online bookings

  • CRM + membership automation

  • GA4 tracking

  • All operating dashboards and KPIs

We hand you the entire tech stack.

🏗️ Development Support

From day one, you’re not doing it alone.

  • Site selection & demographic modeling

  • Layout & court configuration

  • Kitchen & bar design

  • Pre-opening hiring guide

  • Soft launch & grand opening playbook

We help you build, open, and scale.

💰 Investment & Financials

Every market is different, but a typical At Fault build includes:

  • Initial Investment: $3.5M–$7M (location dependent)

  • Average Venue Size: 22,000–32,000 sq ft

  • Courts: 6–10 pickleball courts (indoor/outdoor mix)

Our model is built to be profitable with multiple revenue pillars — not just courts.

📍 Ideal Markets

We’re currently seeking franchise partners in:

  • Texas (Austin, Houston, San Antonio)

  • Florida

  • Tennessee

  • New York

  • Arizona

  • Georgia

  • Colorado

  • Midwest metros with strong suburban growth

If your market isn’t listed, reach out — we’re open.

🤝 Let’s Build Something Special

At Fault isn’t just a place to play. It’s where people spend birthdays, league nights, date nights, sales team outings, and Sunday games. It becomes part of the fabric of a community.

If you want to bring At Fault to your city, we’d love to meet you.

👉 Start the Conversation

Email: franchise@at-fault.com
HQ: Dallas, Texas